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Marketing Executive

Location: Dorset, South West
Salary: £26,000.00 per annum

Job Title: Marketing Executive

Location: Poole, Dorset

Salary: Competitive salary



Due to recent growth a fantastic opportunity has arisen for a full time, Marketing Executive with an award winning training company. This role requires experience across most digital channels including SEO, PPC, social media and email. The successful candidate will assist the Marketing Manager in optimising the channels, launching tactical promotions and lead generation for the sales team.



About the role:



* Work with the marketing manager and the digital agency to optimise the current digital channels
* Make recommendations on how to improve current performance and increase inbound call volume
* Work with the marketing manager to build a programme of engagement initiates in order to increase the volume of subscribers
* Assist in creating the content for engagement programmes
* Build and execute campaigns to drive inbound traffic and outbound leads
* Reporting on sales team campaign initiatives
* Assist the marketing manager in executing the quarterly communication plans
* Manage the communication programme that promotes the scheduled monthly training webinars
* Manage the social media platforms and make recommendations on how to increase engagement
* Assist the marketing manager in updating the annual forecast to actual plans and plugging volume gaps
* Develop strong relationships with partners and utilise cross marketing opportunities
* Adherence to brand guidelines
* Assist the marketing manager in developing offline marketing material for events and client meetings



About your skills:



* A digital background, preferably with 2 years' experience working across digital channels such as PPC, SEO, email and social media
* Previous campaign management and copywriting experience is required
* Some HTML coding and design experience is preferred but not essential
* Experience working with CMS is preferred but not essential



About you:



* Flexible and 'can do' attitude with a willingness to get stuck in
* Helpfulness and a willingness to assist the wider team when necessary

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